By Manoj Gupta, Founder

Imagine Steve Jobs and Mother Teresa brainstorming in a cafe about innovation for a better world. It’s an expressway of ideas flowing with a truckload of knowledge being shared about tech and philanthropy.

Today’s conscious business leaders and entrepreneurs are expanding their vision beyond mere financial metrics. For them, profits and purpose are new debits and credits of business, essential components that must be in complete harmony.

That's the essence of Consciouspreneurship.

If strategy is your mind, mindfulness is the heart of it!

Mindfulness in Strategy: A New Direction

If strategy is your mind, mindfulness is the heart of it!

According to a Nielsen report, approximately 73% of global consumers say they would definitely change their consumption habits to reduce their impact on the environment. This significant shift is a clear signal for companies to rethink their market strategies or risk becoming obsolete.

Remember those "go for the kill" sales meetings where competition felt like a blood sport? Gone are those days…

In the modern era, the game is changing. Amid intense profit pressures, companies are pivoting their strategies to incorporate mindfulness in business, ethics, and empathy alongside business acumen.

The focus is on creating win-win scenarios where collaboration thrives, adding value not just to the business, but to society and the environment.

An ecosystem where every player thrives.

Zipline – an artistry in Logistics, making a big difference

Heard about Zipline?

It is one prime example of a company that is leading the change and making the difference!

It is a drone delivery business, which focuses on autonomous deliveries. They have done some astounding work in delivering medical supplies to remote and underserved areas, significantly impacting society.

In countries like Rwanda and Ghana, Zipline's drones deliver blood, vaccines, and other essential medical supplies, improving healthcare access for many communities.

By now, Zipline had completed over 1.11 million deliveries, delivering more than 11.33 million items and saving countless lives by ensuring timely delivery of critical medical supplies.

This is what I call - making a difference!

Global Shifts Toward Sustainability

This transformation isn't isolated. Companies worldwide are recognising the importance of sustainability. According to a study by MIT Sloan Management Review, nearly 90% of executives believe that sustainability is essential for business success.

This paradigm shift is reflected in how companies are increasingly integrating sustainable practices into their core business strategies, aiming profit with purpose.

Summing Up…

The game of the corporate world is changing – transitioning from a singular focus on profits, represented metaphorically by a checkmate on the chessboard, to playing a part in a broader, more meaningful cause.

With sustainability high on the global agenda, it's clear: It's not just about financials; it's also about making a difference.

As a Consciouspreneur®, I foresee this to become a trend….soon!