By Manoj Gupta, Founder

Fashion and Sustainability walking together on a stage…!

Doesn’t this sound like a paradox…?

No more…with the emergence of digital fashion.

As technology matures with AR and VR (Augmented reality and Virtual reality), it’s likely that more sophisticated and realistic implementations of digital fashion are emerging, making digital clothing a more integral part of remote working environments.

This could revolutionize the way professional attire is viewed, offering both practical benefits and new forms of expression. As digital clothing platforms offer the convenience of switching outfits instantly without needing to physically change, it will hugely save time and effort during busy work schedules.

Also, by reducing the need for multiple physical outfits, digital fashion can contribute to sustainability, as it lessens the demand for producing, washing, and disposing of real garments.

It’s time for us to welcome the whole new wardrobe on our mobile phones…!

Sounds pretty cool…. isn’t it?

Is it possible in Practical world...?

Yes, digital clothes can indeed be used by real people during remote online work, especially in video conferencing and virtual meetings. This application of digital fashion leverages augmented reality (AR) and real-time rendering technologies to overlay digital outfits on users' live video feeds.

Here are some Use-cases, where digital clothing will be embraced for remote work fashion:

Professional Appearance:

Digital fashion allows users to maintain a professional appearance without the need for physical business attire. This can be particularly useful for remote workforce who need to quickly switch into a professional look for video calls.

Personalisation and Branding:

Employees can wear digital uniforms or accessories that reflect company branding, supporting a cohesive team appearance even in a virtual setting.

From fast fashion to digital fashion

Have you heard about DRESSX?

DRESSX is one of the cool online stores, where you can shop for amazing digital clothes from all sorts of trendy brands and designers. These clothes are virtual, created with fancy 3D software to look super realistic.

Imagine trying on a whole outfit without even leaving your couch.

In addition, there are several key stakeholders who are embracing the digital fashion landscape.

• Traditional fashion brands like Gucci and BALENCIAGA have ventured into digital fashion through collaborations with gaming platforms like Roblox and Fortnite.
• Newer companies, such as The Fabricant, focus exclusively on digital fashion.
• Gaming platforms like Decentraland, Roblox, and Fortnite are investing significantly in digital fashion.

With so much action going on, digital fashion is here to stay.

Summing Up….

Digital fashion is not just cool for your virtual wardrobe but a lot cooler for the planet.

Making digital clothes is way less wasteful than traditional fashion. No factories pumping out fumes, no gallons of water used for dyeing, and no landfills of leftover fabric scraps. Plus, forget about those airplanes flying tonnes of clothes around the world!

• Digital fashion is all created virtually, so it leaves a 97% smaller carbon footprint compared to physical clothes.
• Further to this, digital clothes don't pollute our oceans with microplastics, and they don't harm the soil with nasty chemicals.

Isn’t it impressive?

A win-win for all of us and the planet!

As a Consciouspreneur®, I foresee this trend to become a reality.

Time to welcome a potential new horizon…!